02· 2026

BeZero Carbon: Strategy

Decarbonization market mapping and a 30-slide go-to-market strategy.

Strategy Consultant, VSS
overview

With Venture Strategy Solutions I helped BeZero Carbon understand a fast-moving decarbonization market and translate that research into a concrete go-to-market plan its leadership could act on.

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The goals

  • ✦Map the decarbonization landscape and key buyer segments
  • ✦Define a sharp ideal-customer profile grounded in evidence
  • ✦Deliver a board-ready go-to-market strategy

What I did

  • ✓Mapped decarbonization market workflows across carbon ratings, power trading, and grid forecasting via 12 primary discovery calls with professionals at Calyx Global and Sylvera
  • ✓Synthesized 30+ primary and secondary research sources to build ICP frameworks across carbon analysts, ESG teams, and renewable energy underwriters
  • ✓Delivered a 30-slide midterm strategy deck identifying 4 BeZero integration pathways and a phased GTM playbook across near-, mid-, and long-term expansion tracks

Tools & skills

Market ResearchICP FrameworksCustomer DiscoveryGTM StrategyKeynote

The results

→A validated ideal-customer profile with 3 high-priority segments
→30-slide GTM roadmap adopted by leadership
→Clear prioritization of target segments and expansion tracks
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