Data strategy for a home bakery, projected +15% revenue.
Project Manager
overview
With Microfinance at Berkeley I managed a data-strategy project for a local home bakery, using its own sales data to recommend smarter promotions and inventory decisions.
project image
The goals
✦Turn raw POS data into actionable decisions
✦Find achievable levers for revenue growth
✦Leave the owner with a system she could run herself
What I did
✓Synthesized Square and Shopify transaction data to surface seasonal purchasing patterns and customer behavior trends across farmers market, B2B, and online channels
✓Designed a multi-channel promotions strategy and data-informed inventory recommendations
✓Delivered 6 weekly strategic deliverables, managing the project end to end
Tools & skills
SquareShopifyData AnalysisProject ManagementExcel
✦
The results
→Projected +15% revenue uplift
→Data-driven promotion calendar and inventory playbook
→Recommendations aligned production with peak sales windows